2014 will be a pivotal year in the VR industry: a few big changes are expected to be introduced by major players, and they may affect the way we’ve been managing our Vacation Rentals so far. So we need to stay focused and updated on what’s going on, what’s working and what may not work anymore without you even knowing it…
On a previous article we mentioned the existence of a pretty cool new tool released by Hubspot called ‘Signals‘: a free script you install in one click, which allows you to track all your email messages and find out when they reach your targets and what they do with your content. We introduced this tool since one of our core strategies for success, which is responsible for such a high conversion rate is that of building up a communication technique that ‘wows’ each enquiring guest from the very first moment they send us a request and sets us miles ahead of all our competition.
One of the questions we get asked more often at the events we speak to is the following:
“How Can I Extend My Booking Season”?
We realized it is a pressing need of the majority of property owners and the good news is that we found a pretty darned solution!
On our last post I told you I’ve been crazy busy researching the latest industry trends over 2013.
I also told you I was going to let you know how to take advantage of “A Black Friday No Brainer”…
Well, before I share the deal and since I am known to over deliver, I’ve got a little surprise for you that can pave the way to the best advice you are going to get from me on “Black Friday” for your 2014 booking season!
Click on the ‘Read more’ link below to access the “State Of The Industry (Condensed)”…
As you well know, next year’s booking season is quickly approaching and there is no better time than now to grab a one time only exclusive deal we are willing to share with you to allow you to maximize your rental income even more in 2014!
We’ve been crazy busy researching the latest industry trends, implementing new secrets strategies to address more and more vacationers online and increasing enquiry to booking conversion rate like never before. And we came up with substantial results after lots of testing…
A pretty obvious yet very important question I hear all the time is: “How Do I Know If My Email Reached My Prospect?”
This is a big issue for all of us, property owners and managers who often wonder whether our reply to an enquiry ever made it through the spam filters and into our prospect’s inbox.
I heard more or less the same question at the last HomeAway UK Owner Summit in London and none of the staff on stage seemed to be giving a satisfactory answer. Because there is none…or better, experts and non experts don’t really know how to bypass this problem.
We developed a pretty simple, yet really powerful workaround, which enabled us to check what happens to our emails 98% of the times and therefore allows all our next moves, which are the core of our winning formula for getting an enquiry to conversion rate of 60-70% when the industry average is roughly 10-15%!
Want to know what we do?
When Matt Landau dropped us an email a few weeks ago to share a promo of his latest ebook with us for our perusal, we couldn’t but say “Awesome stuff!”.
Matt is another very dedicated, professional owner who turned his passion into a lifestyle and made a wonderful living out of it just like us. He is a deep connoisseur of the VR market a reputable guy who knows the dos and don’ts of the VR industry and shares lots of good advice, so when he talks, we listen!
Click the ‘Read more’ link to grab your complimentary copy of 2 ebooks at once!
While we are getting ready to release the all new, updated version of Module 2 of the “Fully Booked Formula” online training program, we’d like to share the evidence of a great idea that made us € 30.000+ worth of bookings in just 7 days.
Click on “Read more” below the image to access video, then leave a comment.
While we are getting ready to release the all new, updated version of Module 2 of the “Fully Booked Formula” Online Training Program, we thought you may enjoy a short, sneak preview of the secret tips we are going to share with those of you who really want to make a difference with their rental properties and increase their revenue significantly.
We’ll be reopening subscriptions to Module 2 soon and as always availability will be limited to just a few participants to ensure we keep these strategies secret enough to keep producing outstanding results for all those who put them in place.
Are you using Tripadvisor to promote your property? If not, then you should! Early in May, Tripadvisor rolled out a free marketing tool called ‘Review Express’: you can now send bulk emails to all of your past guests to ask for a review and therefore leverage the power of one of the most important factors influencing decisions for over 90% percent of holiday makers.
The idea seems pretty interesting and luring, given the fact that we can personally confirm how lots of (positive), genuine and recent reviews get you more enquiries and help you out converting them into actual bookings, once you follow the exact steps we perform (and we teach online) to “wow” our prospective guests and clear any doubt!