I recently had the pleasure to interview Andrew McConnell from VacationFutures.com, who shared some pretty interesting data on the current state of the VR Industry for the upcoming Vacation Rental World Summit.
You can view what Andrew shared at http://vacationrentalworldsummit.com/industrytrends
As you may know, the Vacation Rental World Summit is going to be this year’s ground breaking event for VR Owners and Managers due to its highly innovative format, its key speakers and its truly invaluable content.
It is free to register and free to attend as it airs online June 13th-15th, 2014.
12 acknowledged industry experts and successful ‘rentalpreneurs’ will share their best practices to enable all of us to improve where necessary and maximize our property’s performance. And you won’t have to travel the world to attend! You can watch it comfortably from home.
Since we aim to empower the most determined of our viewers to excel, all the recordings + extra material and unique ongoing training opportunities with direct access to each of the 12 speakers will be made available for a nominal fee after the event, as we are putting together an exclusive community of top performers in the VR industry. Rentalpreneurs will have access to behind the scenes tips, tricks and strategies aimed at getting more bookings, streamline workflows and maximize rental income.
This said, we are giving away 1 Lifetime Membership to the Vacation Rental World Summit for the lucky property owner/manager who will guess who our ‘Mister X’ or the speaker of the 12th and last session is going to be!
Check it out at http://www.vacationrentalworldsummit.com/mister-x/ and write your guess in the comment box within that page!
We’ll randomly pick the winner among all those answering correctly and we’ll announce his/her name at the beginning of ‘Mister X’ session!
The winner will get unlimited access to all the recordings (12+ hours of training), access to all the speakers via a dedicated community forum, Q&A opportunities, extra downloads and bonuses and will join the members only area, once the event is over (and trust us, all that is going to be worth a lot more than the $197 value we’ll be offering to join us at closed doors).
So guess right and earn your chance to get a unique prize here: http://www.vacationrentalworldsummit.com/mister-x/
Host & Keynote Speaker
Vacation Rental World Summit
It’s official. The most important event in the Vacation Rental Industry this year is ready to be announced.
In a previous article we published in January we ran a survey asking what you’d like to learn to get more bookings, streamline your workflow and maximize your rental income.
We’ve also conducted separate researches on other platforms to put together all the data that we collected. The results were very interesting. We decided that the time has come for a groundbraking event that will truly revolutionize the way Owners and Managers find the best sources to learn how to get more bookings, streamline their workflow and maximize their rental income. And for a number of reasons…
The Vacation Rental World (Tele) Summit
What Is The Vacation Rental World Summit About?
The aim is to provide fellow vacation rental owners and managers with bright ideas, great strategies and actionable tools to allow them to get more bookings, streamline their workflow and maximize their rental income.
We realized from feedback collected over the years that the very few major conferences organized by some of the industry leading players on a yearly basis are able to provide attendees with truly invaluable training and information that will really help owners take their VR business to the next level. Such a lack pushed us – as successful owners and entrepreneurs ourselves – to meet the need for learning what really works and makes a Vacation Rental Business truly successful. So we decided to put together an ‘ad hoc‘ event.
We also thought that the only way we could give real value to a vast community of likeminded ‘rentalpreneurs‘ was to make the event available to the widest audience possible, therefore the natural content delivery was via the World Wide Web! So it allows everyone to save on travel expenses, while comfortably learning from home and interact with their fellow community online. How does that sound?
What Are The Benefits Of The Vacation Rental World Summit?
Here are just a few of the unparalleled benefits you gain from registering for the most important event of the year:
- Registration and Attendance are FREE!
- You can watch each session from the comfort of your home or from anywhere you want.
- You’ll be exposed to some of the best minds in the industry and learn directly from them in a very compelling and engaging way.
- You can interact with each speaker during AND after their training session.
- You can ask your #1 question and join likeminded ‘rentalpreneurs‘ to grow even more.
- You can engage with the community on a specifically dedicated forum and share our combined knowledge.
- You can decide to extend your membership well after the Summit for a nominal fee.
What’s In It For Me?
Imagine what it would be like to have not 1 but 12 Masters willing to help you solve your #1 problem!
Imagine you find new ways to get more enquiries than you normally do and have them coming from all streams possible, including your own website, if you have it (it’s a bit about inspiration).
Imagine you discover the #1 secret to increase your enquiry to conversion rate significantly and turn prospects into paying guests way better than you normally do (so as an extra benefit you do not necessarily need to get more and more enquiries to maintain the same occupancy level you normally have or even increase them overall).
Maybe you don’t have a website of your own property, and you understand how you are missing out on a lot of bookings because of that but you don’t know where to start or what to do, you don’t want to spend a fortune on hiring whatever developer your are referred to and you do not have the time or the skills to develop this fundamental aspect of your business by yourself.
Or you do have a website but don’t monetize on it as you wish, do not receive the enquiries you would expect, and you would like your site to look way better than it currently does and grant you a growing level of independency from all major listing sites.
If you understand that you cannot rely solely on receiving enquiries from listing sites which squeeze your wallet more and more year after year while not granting you’ll get even the same amount of business you used to get a few years ago.
If you want to know how to extend your booking season, to include mid and even off season weeks and find ways to cash in on those weeks you would not sell otherwise.
If you want to know how to turn your prospects into paying guests and your happy guests into raving fans and ambassadors of your property back home.
If you want to find out how the heck some properties are able to get featured in the press and you can claim your spot out there too, since you understand how getting media coverage is an incredible source of enquiries, long tail business and massive exposure building authority, reputation and credibility (something you should definitely develop in your business).
You may think:”What if my property isn’t that stunning and I don’t know how to revamp it, nor do I have the budget and the time and the right connections to do all that?” Well, we’ve got you covered there too, with two phenomenal speakers who’ll show you just that.
If you want to present your property online in such a way that viewers click on your listing rather than that of your competitors.
If you want to learn or refine the art of collecting lots of 5 star genuine reviews that will make your listing shine through all your competitors, while increasing its ranking in the search results and convince more prospects to book your home rather than that of your competitors.
If you want to know how to automate processes, manage multiple calendars on several sites with just one click, update your listings using just one platform and have a one stop place where all your information are nicely organized and immediately at hand.
If you have always looked at Social Media with suspicion, heard everywhere how Social Media is ‘the way to go’ yet you never really got to have it work for you! Or you spent lots of time trying to put up your FB business page or Twitter account, only to feel extremely frustrated while never getting a single enquiry in return. We’ll show you why and what is the right approach you need to have with Social Media!
If you want to know which areas or promotional channels should you invest your time and money in.
If you never fully understood what Email marketing is, how it can be successfully applied to running a VR business nearly on autopilot or with very little time and effort and why you should use it to get more enquiries for your property
And you want to do some or all of this without having to take a loan from the bank!
Then you’d better register for the Vacation Rental World Summit right now!
What Is The Price To Attend Online?
The event is free to register and free to attend during the 3 days it’s broadcasted online. If you decide it’s worth your time and effort and you would like to watch it at your own convenience in the following days and weeks, you’ll be offered the opportunity to keep interacting with all 12 speakers under one roof, ask them all your questions and join the community of fellow property owners and managers for a one time nominal fee. And it will be totally risk free!
How Do I Register For The Event?
You can click here or if you like visuals you can click the button below:
We truly look forward to connecting with you at the Vacation Rental World Summit.
To Your Success!
One of the questions we get asked more often at the events we speak to is the following:
“How Can I Extend My Booking Season”?
We realized it is a pressing need of the majority of property owners and the good news is that we found a pretty darned solution!
It may not work for everyone, but it did work great for us, when we tested it and you can see the results on our previous blogpost entitled “How To Make $30,000 Worth Of Bookings With Your Property In Just 7 Days”.
Now, since this single strategy makes part of our more comprehensive “Fully Booked Formula” online video tutorials series, it is not open to everyone.
But here is the catch of the day: today only (Black Friday), we are opening the doors to just 50 owners worldwide to one of our really awesome secret strategies.
Go check it out, before we close the doors:
Enjoy our same success!
As you well know, next year’s booking season is quickly approaching and there is no better time than now to grab a one time only exclusive deal we are willing to share with you to allow you to maximize your rental income even more in 2014!
We’ve been crazy busy researching the latest industry trends, implementing new secrets strategies to address more and more vacationers online and increasing enquiry to booking conversion rate like never before. And we came up with substantial results after lots of testing (currently, our ‘enquiry to booking’ conversion rate stands at 60-70% as a result of all this work, when the industry average is roughly 10-15%). How about yours?
We have “A Black Friday No Brainer” waiting for you and you won’t stand a second chance to miss out on that, once it’s gone! For it will only last 1 day, as we can’t keep the doors to some of our best kept secrets opened too long. There is a strategy we are sharing on Friday that is responsible for a six figure income every year and although we didn’t really want to reveal our best practices before, we keep getting so many requests for help from fellow property owners every day, that we can’t keep up with demand.
So we decided to give it a shot. But only on ‘Black Friday’.
Stay tuned for what’s coming next! If you are curious enough to know what the deal is about type in “I’m in!” or leave you comment below, so we’ll make sure very soon, you’ll get a message from us with all you need to know to take advantage of your best advice ever for 2014!
Are You Ready? (Type “I’m in” below)
A pretty obvious yet very important question I hear all the time is: “How Do I Know If My Email Reached My Prospect?”
This is a big issue for all of us, property owners and managers who often wonder whether our reply to an enquiry ever made it through the spam filters and into our prospect’s inbox.
I heard more or less the same question at the last HomeAway UK Owner Summit in London and none of the staff on stage seemed to be giving a satisfactory answer. Because there is none…or better, experts and non experts don’t really know how to bypass this problem.
We developed a pretty simple, yet really powerful workaround, which enabled us to check what happens to our emails 98% of the times and therefore allows all our next moves, which are the core of our winning formula for getting an enquiry to conversion rate of 60-70% when the industry average is roughly 10-15%!
Want to know what we do?
Option 1 – Adopt Our System
If you attended the last Owner Summit, heard us speaking about the importance of reviews and downloaded our presentation (you can download your free copy + audio recording here), you may remember how we use email communication in a simple, yet tricky way. No rocket science, just pure common sense and attention to every opportunity we have to spot our prospect’s action in order to play the next move in our killer conversion sequence.
There is a specific technique we use, which makes part of our “Fully Booked Formula” online video tutorials, where we go in depth and explain step by step what you can do with your own email account, and it works with virtually ANY email account! Simply, the folks at major companies such as the industry leaders we all know either have never thought about such simple workaround or think it isn’t worth mentioning for it would make many of the efforts they do to make you use their own internal communication platforms look foolish.
The so called ‘mediated’ communication system they rolled out – which is absolutely fine, no question about it – shows a few limitations while correctly claiming to be extremely safe with regards to the owner’s identity and personal details protection. You can do only as much as they allow you to do with your email messages and you have low control over what you can insert in your emails that can significantly increase your chances to convert an enquiry into a solid booking, while truly make you stand out from the rest of the crowd and create a staggering first impression. Besides, many property owners criticized how such system breaks in their own privacy and most owners are not that eager to let ‘big fishes’ know what they are doing, what they’re writing and which tricks they use to win sales…
We agree with such criticism, in fact we don’t use their system in favor of our own, home based, 100% privacy protected solution, which keeps us in total control of all our know-how and best kept secrets!
Option 2 – Start With Signals
If you are using Chrome to browse the internet (something we highly recommend), there is a free piece of super simple software called “Signals“, recently released by Hubspot, which may be just right for your initial endeavors. It’s essentially a plugin that integrates with your Chrome browser and tells you when your recipient opened up your email! This can be pretty useful:
A) Because it answers with reasonable reliability whether your mail ended up in your recipient’s spam folder or was not read for whatever reason (maybe your prospect simply deleted it right away).
B) Because you can trigger your next move, based on the marketing strategy or the communication technique you adopt with your prospective guests (e.g.: sending out an immediate follow up message to grab their attention while they are still ‘warm leads’ or send out what we call “anti-spam follow up message” to make sure your first email went through – and pretty often this simple trick recovers all the messages actually ended in the spam folder and gets our prospects attention, that is increases our chances we get our prospect back and win the sale)
If you ever wondered why you don’t get a reply after you sent out your offer, now you have a simple tool that can give you a first answer, although not 100% reliable and limited to just Chrome and ‘almost’ all email accounts (it doesn’t work on Mail for Mac or Outlook for Mac).
If you want to take your communication strategy to the next level and make sure you exploit every chance you have to turn your enquiries into solid bookings, you may want to join our “Fully booked Formula” video tutorials and discover a much better “secret strategy” at your fingertips which can give you a lot more details on what truly happened to your response once you sent it out, while protecting your freedom, your privacy and your control over all your best know-how.
Not only we all need to know if our prospects opened up our email; we also need to know what to do next to make sure we turn them into paying customers while they are still warm leads…and that’s the core of Module 1 of the “Fully Booked Formula”.
Which road would you take next? Let us know below.
[wpsharely id=”3399″]When Matt Landau dropped us an email a few weeks ago to share a promo of his latest ebook with us for our perusal, we couldn’t but say “Awesome stuff!”.
Matt is another very dedicated, professional owner who turned his passion into a lifestyle and made a wonderful living out of it just like us. He is a deep connoisseur of the VR market a reputable guy who knows the dos and don’ts of the VR industry and shares lots of good advice, so when he talks, we listen!
We often realize the solutions he provides complement our strategies and tips in a way we can all benefit from. Hence the idea to share them among the community of our fellow readers and add the extra value we are known for among our followers.
It’s a great chance for you to double your results by getting two freebies at once.
Share This With Your Peers!
While we are getting ready to release the all new, updated version of Module 2 of the “Fully Booked Formula” online training program, we’d like to share the evidence of a great idea that made us € 30.000+ worth of bookings in just 7 days.
Click on the image below to access video, then feel free to add your contribution below it.
While we are getting ready to release the all new, updated version of Module 2 of the “Fully Booked Formula” Online Training Program, we thought you may enjoy a short, sneak preview of the secret tips we are going to share with those of you who really want to make a difference with their rental properties and increase their revenue significantly.
We’ll be reopening subscriptions to Module 2 soon and as always availability will be limited to just a few participants to ensure we keep these strategies secret enough to keep producing outstanding results for all those who put them in place.
Happy Vacation Rental Owners & Managers Say:
Antonio helped me turn my vacation rental property - Casita Sitges - into a profitable business. He has shifted my vacation rental knowledge from amateur to professional level. I achieved that through the two modules of the Fully Booked Formula training program he teaches and I attended online, through some individual consulting and through the design of the web for Casita Sitges (http://www.casitasitges.com)
Besides the subject matter of vacation rentals that he masters extremely well, Antonio has a very strong work ethic and he gets things done quickly sticking to the deadlines formerly agreed. I do recommend Antonio's work or products if you want to stand out from the crowd and you want to stretch your profits further.
Antonio is an excellent public speaker, trainer, and event organizer. I attended the Vacation Rental World Summit that he produced this year and it was a fantastic learning experience. I was very impressed with the high-tech applications he used for the event, the seamless delivery of every facet of the program, and the ultra-rich content that was provided by the experts who he invited to participate in the Summit. I gained scores of sales, marketing, and management tips that have already helped my vacation rental business, and I have been able to successfully apply some of what I learned to another one of my businesses, too. Before the end of the Summit I decided to purchase Antonio's Fully Booked Formula training program, and I am equally impressed with that. I look forward to whatever Antonio offers up next -- I am very sure that whatever it is, it will be exceptional.
Wow, thank you for putting together this wonderful resource of information and knowledge from the industry leaders to help all VR owners alike. What a line-up of events you had. Got on to watch the first sessions on day 1. Boy did I feel cheated, I wanted my guest/s to go home so I could continue to watch the video's but that was not an option. So I spent the whole weekend trying to get a minute to watch another 5 minutes. Anyway by the time they left Sunday night, I had managed to watch the first 2 sessions on day 1 and thought it was that good I just will have to buy the program.
I am SO glad to have come across your Vacation Rental World Summit - you have opened my eye to so many things!!! And I have to give you my thanks for introducing me to such valuable learning tools, gurus etc.
I absolutely loved the Vacation Rental World Summit this year and I am so happy to know that there will be another in 2015.
Kudos for your Summit. Very well done. Excellent seminar. Much to think about. Much to do. Because I'm new to taking a professional approach to managing my 3 properties in Guatemala, I have much to see, learn, and absorb. My notes make up a pile of paper 1/2 inch thick. I ran my computer out of ink, and finished off a brand new gel pen! Ten days ago I returned to Guatemala for the half year, and brought all those notes and copies with me. United Airlines was pleased too: $40 for the extra luggage. Still there is much to process and to implement in building my rental business. Again, Muchas Gracias Señor for this opportunity.