mister-x

Can You Guess Who ‘Mister X’ Is Going To Be?

As you may know, the Vacation Rental World Summit is going to be this year’s ground breaking event for VR Owners and Managers due to its highly innovative format, its key speakers and its truly invaluable content.

It is free to register and free to attend as it airs online June 13th-15th, 2014.

12 acknowledged industry experts and successful ‘rentalpreneurs’ will share their best practices to enable all of us to improve where necessary and maximize our property’s performance. And you won’t have to travel the world to attend! You can watch it comfortably from home.

Since we aim to empower the most determined of our viewers to excel, all the recordings + extra material and unique ongoing training opportunities with direct access to each of the 12 speakers will be made available for a nominal fee after the event, as we are putting together an exclusive community of top performers in the VR industry. Rentalpreneurs will have access to behind the scenes tips, tricks and strategies aimed at getting more bookings, streamline workflows and maximize rental income.

This said, we are giving away 1 Lifetime Membership to the Vacation Rental World Summit for the lucky property owner/manager who will guess who our ‘Mister X’ or the speaker of the 12th and last session is going to be!

Check it out at http://www.vacationrentalworldsummit.com/mister-x/ and write your guess in the comment box within that page!

We’ll randomly pick the winner among all those answering correctly and we’ll announce his/her name at the beginning of ‘Mister X’ session!

The winner will get unlimited access to all the recordings (12+ hours of training), access to all the speakers via a dedicated community forum, Q&A opportunities, extra downloads and bonuses and will join the members only area, once the event is over (and trust us, all that is going to be worth a lot more than the $197 value we’ll be offering to join us at closed doors).

So guess right and earn your chance to get a unique prize here: http://www.vacationrentalworldsummit.com/mister-x/

Good Luck!

Antonio Bortolotti

Host & Keynote Speaker

Vacation Rental World Summit

http://www.VacationRentalWorldSummit.com

Vacation Rental World Summit

Vacation Rental World Summit

It’s official. The most important event in the Vacation Rental Industry this year is ready to be announced.

In a previous article we published in January we ran a survey asking what you’d like to learn to get more bookings, streamline your workflow and maximize your rental income.

We’ve also conducted separate researches on other platforms to put together all the data that we collected. The results were very interesting. We decided that the time has come for a groundbraking event that will truly revolutionize the way Owners and Managers find the best sources to learn how to get more bookings, streamline their workflow and maximize their rental income. And for a number of reasons…

The Vacation Rental World (Tele) Summit

That’s right. The first unfair advantage of this event is that it will be broadcasted online. Everyone from around the world will be able to attend the conference and listen to the 12 great speakers who’ll take their turn and train on a specific topic of choice related to successful VR management.

 

What Is The Vacation Rental World Summit About?

how to know if email reached recipient
The Vacation Rental World Summit is a 3-day online conference gathering together 12 of the top industry experts, property owners and successful professionals who will be sharing some of their best practices with the entire community of fellow vacation rental owners and managers worldwide.

The aim is to provide fellow vacation rental owners and managers with bright ideas, great strategies and actionable tools to allow them to get more bookings, streamline their workflow and maximize their rental income.

We realized from feedback collected over the years that the very few major conferences organized by some of the industry leading players on a yearly basis are able to provide attendees with truly invaluable training and information that will really help owners take their VR business to the next level.  Such a lack pushed us – as successful owners and entrepreneurs ourselves – to meet the need for learning what really works and makes a Vacation Rental Business truly successful. So we decided to put together an ‘ad hoc‘ event.

We also thought that the only way we could give real value to a vast community of likeminded ‘rentalpreneurs‘ was to make the event available to the widest audience possible, therefore the natural content delivery was via the World Wide Web! So it allows everyone to save on travel expenses, while comfortably learning from home and interact with their fellow community online. How does that sound?

What Are The Benefits Of The Vacation Rental World Summit?

Here are just a few of the unparalleled benefits you gain from registering for the most important event of the year:

  1. Registration and Attendance are FREE!
  2. You can watch each session from the comfort of your home or from anywhere you want.
  3. You’ll be exposed to some of the best minds in the industry and learn directly from them in a very compelling and engaging way.
  4. You can interact with each speaker during AND after their training session.
  5. You can ask your #1 question and join likeminded ‘rentalpreneurs‘ to grow even more.
  6. You can engage with the community on a specifically dedicated forum and share our combined knowledge.
  7. You can decide to extend your membership well after the Summit for a nominal fee.

What’s In It For Me?

Imagine what it would be like to have not 1 but 12 Masters willing to help you solve your #1 problem!

Imagine you find new ways to get more enquiries than you normally do and have them coming from all streams possible, including your own website, if you have it (it’s a bit about inspiration).

Imagine you discover the #1 secret to increase your enquiry to conversion rate significantly and turn prospects into paying guests way better than you normally do (so as an extra benefit you do not necessarily need to get more and more enquiries to maintain the same occupancy level you normally have or even increase them overall).

Maybe you don’t have a website of your own property, and you understand how you are missing out on a lot of bookings because of that but you don’t know where to start or what to do, you don’t want to spend a fortune on hiring whatever developer your are referred to and you do not have the time or the skills to develop this fundamental aspect of your business by yourself.

Or you do have a website but don’t monetize on it as you wish, do not receive the enquiries you would expect, and you would like your site to look way better than it currently does and grant you a growing level of independency from all major listing sites.

If you understand that you cannot rely solely on receiving enquiries from listing sites which squeeze your wallet more and more year after year while not granting you’ll get even the same amount of business you used to get a few years ago.

If you want to know how to extend your booking season, to include mid and even off season weeks and find ways to cash in on those weeks you would not sell otherwise.

If you want to know how to turn your prospects into paying guests and your happy guests into raving fans and ambassadors of your property back home.

If you want to find out how the heck some properties are able to get featured in the press and you can claim your spot out there too, since you understand how getting media coverage is an incredible source of enquiries, long tail business and massive exposure building authority, reputation and credibility (something you should definitely develop in your business).

You may think:”What if my property isn’t that stunning and I don’t know how to revamp it, nor do I have the budget and the time and the right connections to do all that?” Well, we’ve got you covered there too, with two phenomenal speakers who’ll show you just that.

If you want to present your property online in such a way that viewers click on your listing rather than that of your competitors.

If you want to learn or refine the art of collecting lots of 5 star genuine reviews that will make your listing shine through all your competitors, while increasing its ranking in the search results and convince more prospects to book your home rather than that of your competitors.

If you want to know how to automate processes, manage multiple calendars on several sites with just one click, update your listings using just one platform and have a one stop place where all your information are nicely organized and immediately at hand.

If you have always looked at Social Media with suspicion, heard everywhere how Social Media is ‘the way to go’ yet you never really got to have it work for you! Or you spent lots of time trying to put up your FB business page or Twitter account, only to feel extremely frustrated while never getting a single enquiry in return. We’ll show you why and what is the right approach you need to have with Social Media!

If you want to know which areas or promotional channels should you invest your time and money in.

If you never fully understood what Email marketing is, how it can be successfully applied to running a VR business nearly on autopilot or with very little time and effort and why you should use it to get more enquiries for your property

And you want to do some or all of this without having to take a loan from the bank!

Then you’d better register for the Vacation Rental World Summit right now!

What Is The Price To Attend Online?

The event is free to register and free to attend during the 3 days it’s broadcasted online. If you decide it’s worth your time and effort and you would like to watch it at your own convenience in the following days and weeks, you’ll be offered the opportunity to keep interacting with all 12 speakers under one roof, ask them all your questions and join the community of fellow property owners and managers for a one time nominal fee. And it will be totally risk free!

How Do I Register For The Event?

You can click here or if you like visuals you can click the button below:

registernow2

We truly look forward to connecting with you at the Vacation Rental World Summit.

To Your Success!

extend booking season

Extend Your Booking Season

One of the questions we get asked more often at the events we speak to is the following:

“How Can I Extend My Booking Season”?

We realized it is a pressing need of the majority of property owners and the good news is that we found a pretty darned solution!

It may not work for everyone, but it did work great for us, when we tested it and you can see the results on our previous blogpost entitled “How To Make $30,000 Worth Of Bookings With Your Property In Just 7 Days”.

Now, since this single strategy makes part of our more comprehensive “Fully Booked Formula” online video tutorials series, it is not open to everyone.

But here is the catch of the day: today only (Black Friday), we are opening the doors to just 50 owners worldwide to one of our really awesome secret strategies.

Go check it out, before we close the doors:

 

How To Extend Your Booking Season<—- Click To View

 

Enjoy our same success!

fully-booked-sale

Are You Ready For 2014 Booking Season?

As you well know, next year’s booking season is quickly approaching and there is no better time than now to grab a one time only exclusive deal we are willing to share with you to allow you to maximize your rental income even more in 2014!

We’ve been crazy busy researching the latest industry trends, implementing new secrets strategies to address more and more vacationers online and increasing enquiry to booking conversion rate like never before. And we came up with substantial results after lots of testing (currently, our ‘enquiry to booking’ conversion rate stands at 60-70% as a result of all this work, when the industry average is roughly 10-15%). How about yours?

We have “A Black Friday No Brainer” waiting for you and you won’t stand a second chance to miss out on that, once it’s gone! For it will only last 1 day, as we can’t keep the doors to some of our best kept secrets opened too long. There is a strategy we are sharing on Friday that is responsible for a six figure income every year and although we didn’t really want to reveal our best practices before, we keep getting so many requests for help from fellow property owners every day, that we can’t keep up with demand.

So we decided to give it a shot. But only on ‘Black Friday’.

Stay tuned for what’s coming next! If you are curious enough to know what the deal is about type in “I’m in!” or leave you comment below, so we’ll make sure very soon, you’ll get a message from us with all you need to know to take advantage of your best advice ever for 2014!

 

Are You Ready? (Type “I’m in” below)

 

how to know if email reached recipient

How To Know If Your Prospect Opened Your Email?

how to know if email reached recipient

A pretty obvious yet very important question I  hear all the time is: “How Do I Know If My Email Reached My Prospect?

This is a big issue for all of us, property owners and managers who often wonder whether our reply to an enquiry ever made it through the spam filters and into our prospect’s inbox.

I heard more or less the same question at the last HomeAway UK Owner Summit in London and none of the staff on stage seemed to be giving a satisfactory answer. Because there is none…or better, experts and non experts don’t really know how to bypass this problem.

We developed a pretty simple, yet really powerful workaround, which enabled us to check what happens to our emails 98% of the times and therefore allows all our next moves, which are the core of our winning formula for getting an enquiry to conversion rate of 60-70% when the industry average is roughly 10-15%!

Want to know what we do?

Option 1 – Adopt Our System

If you attended the last Owner Summit, heard us speaking about the importance of reviews and downloaded our presentation (you can download your free copy + audio recording here), you may remember how we use email communication in a simple, yet tricky way. No rocket science, just pure common sense and attention to every opportunity we have to spot our prospect’s action in order to play the next move in our killer conversion sequence.

There is a specific technique we use, which makes part of our “Fully Booked Formula” online video tutorials, where we go in depth and explain step by step what you can do with your own email account, and it works with virtually ANY email account! Simply, the folks at major companies such as the industry leaders we all know either have never thought about such simple workaround or think it isn’t worth mentioning for it would make many of the efforts they do to make you use their own internal communication platforms look foolish.

The so called ‘mediated’ communication system they rolled out – which is absolutely fine, no question about it – shows a few limitations while correctly claiming to be extremely safe with regards to the owner’s identity and personal details protection. You can do only as much as they allow you to do with your email messages and you have low control over what you can insert in your emails that can significantly increase your chances to convert an enquiry into a solid booking, while truly make you stand out from the rest of the crowd and create a staggering first impression. Besides, many property owners criticized how such system breaks in their own privacy and most owners are not that eager to let ‘big fishes’ know what they are doing, what they’re writing and which tricks they use to win sales…

We agree with such criticism, in fact we don’t use their system in favor of our own, home based, 100% privacy protected solution, which keeps us in total control of all our know-how and best kept secrets!

Option 2 – Start With Signals

Signals

If you are using Chrome to browse the internet (something we highly recommend), there is a free piece of super simple software called “Signals“, recently released by Hubspot, which may be just right for your initial endeavors. It’s essentially a plugin that integrates with your Chrome browser and tells you when your recipient opened up your email! This can be pretty useful:

A) Because it answers with reasonable reliability whether your mail ended up in your recipient’s spam folder or was not read for whatever reason (maybe your prospect simply deleted it right away).

B) Because you can trigger your next move, based on the marketing strategy or the communication technique you adopt with your prospective guests (e.g.: sending out an immediate follow up message to grab their attention while they are still ‘warm leads’ or send out what we call “anti-spam follow up message” to make sure your first email went through – and pretty often this simple trick recovers all the messages actually ended in the spam folder and gets our prospects attention, that is increases our chances we get our prospect back and win the sale)

Recap

If you ever wondered why you don’t get a reply after you sent out your offer, now you have a simple tool that can give you a first answer, although not 100% reliable and limited to just Chrome and ‘almost’ all email accounts (it doesn’t work on Mail for Mac or Outlook for Mac).

If you want to take your communication strategy to the next level and make sure you exploit every chance you have to turn your enquiries into solid bookings, you may want to join our “Fully booked Formula” video tutorials and discover a much better “secret strategy” at your fingertips which can give you a lot more details on what truly happened to your response once you sent it out, while protecting your freedom, your privacy and your control over all your best know-how.

Not only we all need to know if our prospects opened up our email; we also need to know what to do next to make sure we turn them into paying customers while they are still warm leads…and that’s the core of Module 1 of the “Fully Booked Formula”.

Which road would you take next? Let us know below.

2020

20 Tips Under 20 Minutes – Double Your Results

[wpsharely id=”3399″]When Matt Landau dropped us an email a few weeks ago to share a promo of his latest ebook with us for our perusal, we couldn’t but say “Awesome stuff!”.

Matt is another very dedicated, professional owner who turned his passion into a lifestyle and made a wonderful living out of it just like us. He is a deep connoisseur of the VR market a reputable guy who knows the dos and don’ts of the VR industry and shares lots of good advice, so when he talks, we listen!

We often realize the solutions he provides complement our strategies and tips in a way we can all benefit from. Hence the idea to share them among the community of our fellow readers and add the extra value we are known for among our followers.

20 Tips Under 20 Minutes” is a FREE ebook, packed with useful tips for you! You can grab it here together with a copy of our own “How to Get Media Coverage FREE!” absolute must read!

It’s a great chance for you to double your results by getting two freebies at once.

Click cover to get this Free Ebook

Click cover to get this Free Ebook

[/wpsharely]

Share This With Your Peers!

 

vacation rental tips

How To Make €30,000+ With Your Property In Just 7 Days

[wpsharely id=”3399″]

While we are getting ready to release the all new, updated version of Module 2 of the “Fully Booked Formula” Online Training Program, we thought you may enjoy a short, sneak preview of the secret tips we are going to share with those of you who really want to make a difference with their rental properties and increase their revenue significantly.

We’ll be reopening subscriptions to Module 2 soon and as always availability will be limited to just a few participants to ensure we keep these strategies secret enough to keep producing outstanding results for all those who put them in place.

If you want to be first in line and make sure you won’t miss out on a great business opportunity, simply join our waiting list by clicking the button below and access our first awesome secret!

[/wpsharely]

TripadvisorReviewExpress

Tripadvisor Review: Here Comes Review Express!

Tripadvisor Review – What Is Review Express?

Tripadvisor Review Express may change the way you deal with your business…

Early in May, Tripadvisor rolled out a free marketing tool called ‘Review Express’: you can now send bulk emails to all of your past guests to ask for a review and therefore leverage the power of one of the most important factors influencing decisions for over 90% percent of holiday makers.

The idea behind Tripadvisor review tool seems pretty interesting and luring, given the fact that we can personally confirm how lots of (positive), genuine and recent reviews get you more enquiries and help you out converting them into actual bookings, once you follow the exact steps we perform (and we teach online) to “wow” our prospective guests and clear any doubt!

Tripadvisor Review Express – How Does It Work?

[wpsharely id=”3399″]According to Tripadvisor Review Express, it only takes 5 easy steps to get multiple reviews! You can watch this 3 minute video below, then read on to review each step one by one.

Step 1: Access Tripadvisor Review Exprees at www.tripadvisor.com/ReviewExpress and enter your  business email address which will display in the “from” section of guests’ inboxes. Any reply to the reminder emails will be sent to this address.

Step 2: Once inside Tripadvisor Review Express, enter past guests email addresses one by one, separated by a comma or upload a spreadsheet of up to 1000 email addresses.

Step 3: Choose an image or logo to appear next to your property name and address. You can either select those in your backend within Tripadvisor Review Express or upload a file from your computer.

Step 4: Create your message, select your language and default text will appear. Amend the text accordingly and remember that shorter emails work better (this is not just Tripadvisor Review Express tip, it’s solid best practice).

Step 5: Preview your message then send. You can select a checkbox to automatically send a reminder to guests who don’t respond and a copy of the email to yourself as well. Tripadvisor Review Express will take care of that on your behalf.

After you are done following Tripadvisor Review Express steps, this is how your message will look like:

Your guests will be presented with TripAdvisor Review Guidelines after completing their review, to make sure they comply with the rules set up by TripAdvisor to minimize chances of fake reviews.

Tripadvisor Review Express – Pros and Cons

As we are going to cover in detail at the next HomeAway Owners Direct Owner Summit in London on 28.09.2013,  reviews play an ever growing, fundamental part in the success of your holiday home. Statistics show that travellers are more inclined to choose a property that has reviews over one that hasn’t and properties with lots of reviews win over those with just a few. Why?

Review Express Tripadvisor

The answer is pretty simple: how would YOU decide to trust a venue that is not necessarily a well established business, known for its reputation, reliability and quality service? You need some kind of evidence that your next buy is worth the money and time invested in finding the right place to stay on your next holiday. And what’s better than reading feedback from someone just like you, who’s been there before and tested the place firsthand?

The more reviews your property has the higher the reputation, credibility and reliability in the eyes of prospective guests. Nedless to say, reviews must be 5 stars or you may turn them against you.  Tripadvisor Review Express has some unquestionable advantages, but there is one single killer disadvantage that we must all be aware of and surprisingly enough, both Tripadvisor and its most direct competitors do not seem to have taken that into account…

Pros

Tripadvisor Review Express first and most obvious advantage is the ability to collect tens if not even hundreds of reviews almost on autopilot. Secondly, Tripadvisor Review Express gives you the chance to customize a really pleasant message, adding the personal touch (your logo, a picture of your home) which makes for a strong branding and increases awareness, trust and credibility.

 

Lastly, Tripadvisor Review Express allows you to send an automatic reminder one week after you sent your initial request for feedback, and that increases chances to collect reviews while not being too intrusive. But…

The “Huge” Con

What if you get not just one, but several bad reviews as a result of using something like Tripadvisor Review Express? What if you gave an unhappy guest the silver bullet to kill your business? That’s should be one of your worst nightmares and something you should always stay away from.

Bad reviews can kill your business, no matter how hard you worked to build everything up! So you must develop a white hat strategy to protect you from being hurt and minimize chances you get a feedback you never wanted the world to know.

How do you make sure that won’t happen? The strategy we use is really simple and I bet some of you here will do that already! Shortly after the guest returns back home, we send them a very kind email, where we ask how their stay was. We aim to understanding whether their stay was good or bad. Thanks to the formula we use in our message, we collect lots of precious information, not only on their stay, but also on the entire experience, which then drives us in the right direction. If their ‘private’ feedback is positive, then we send them a second email where we give them the exact links to post their reviews online and we also add a further trick to make it dead easy for them to leave their feedback on more than one site! So we basically filter the feedback that will be publicly displayed before it gets to sites like Tripadvisor or HomeAway, we are able to keep control of what the world will know about our properties and we manage to get it on more than one site all in a single email. It’s that simple!

That said, we regret to say that as of now, we do not feel it is 100% safe to use Tripadvisor Review Express given its major weakness and we’d rather advice you to follow our simple tactic, which regardless of not allowing the shortcut offered by Tripadvisor Review Express, grants you on the other hand 100% positive results.[/wpsharely]

If you want to know what we ask our guests and how we master the art of collecting loads of 5 star, genuine raving reviews on multiple sites at once, either join us at the Onwer Summit in September, sign up for the video recording of our session, or simply take a shortcut and be the first to know when we’ll share our best practices and secrets again with the “Fully Booked Formula”.

About the Team:

Tripadvisor Review ExpressWe share some of our most valuable tips, tricks & ideas to help you make the most of your business strategies! Some tips will be mind blowing, some tricks may not apply to your specific case. We do our best to give you as many “A-Ha” moments as possible anyway and trust you’ll adapt them to your holiday home/vacation rental business. Connect with us by leaving your comments below, pose questions or suggest better ideas with just a click on the blue “feedback” tab on the right —————————————>>

You may also like to read (leave a comment before moving on!):

Do you use Tripadvisor Review Express at all?