What Would You Do If You Were Me?
Ok, before I unleash the next speaker and the topic that will be covered at the Vacation Rental World Summit, I need your feedback on this (and it’s very important)!
Think about the moment you put together your awesome rental business:
- You probably made a pretty consistent investment to purchase property and you may have a mortgage to pay back.
- You put your utmost care and passion into making it the nicest rental you could possibly offer to your guests, so you give them what they’re looking for, the holiday of a lifetime, and…
- you get back happy guests in return that reward you for all the effort, the love and the passion you put in what you do.
At the same time you:
- pay your investment back (and may look into extending the business as well)
- fulfill your dreams and aspirations
- make someone happy
- and even make a little profit that allows you to keep doing what you’re doing best.
So it’s a win-win.
Now you get an inquiry that goes like this:
What would you say?
This Keeps Me Up At Night
I’ve been having this dilemma with regards to the format of the Vacation Rental World Summit for quite some time and I must credit Matt Landau for sharing his thoughts with me that led me to write this post!
When you owners are in the process of setting your prices, you can go low, medium and high. Of course, low means more guests and high means less guests.
In launching the Summit this year I was faced with those 3 options (low, medium, high) + another option (free).
Now, I put together last year’s event, because there’s nothing similar addressing our pains and frustrations and I strongly believe that’s what we all need to make an impact on this industry while being successful with our respective businesses.
It cost a lot of time and money and it reached lots of owners and managers worldwide.
The thing is, I am a lot like you and while I’m a passionate dreamer and essentially a giver, I need to ensure I can keep doing what I do best, that is helping out people, while making a living too that justifies the time I neglect to my family and friends.
And while the equation means we’ll hardly get the reach of last year in terms of attendees for obvious reasons if we don’t go free, we cannot ensure a long life to the Summit and all its beneficial effects on countless owners and managers unless we charge a fee to attend.
So I asked myself: based on my costs and the potential benefits for everyone involved, you, each speaker and myself, what’s the best decision for me and what’s the best decision for the industry?
I can’t quote the dozens of emails I personally received after the Summit last year, from so many of you telling me how beneficial the Summit was to them and how their VR business has grown bringing them all sorts of rewards as a result of applying just a small part of what they learned.
(you can view some of the comments here if you want)
That said, I’ve been struggling to find the best way to reach the widest possible audience this year too, while asking for an investment on your end to sustain my efforts and those of all the speakers sharing their best tips and practices with you.
So my question to you is:
How much would you charge for an event that’s going to give attendees back ‘x’ times the amount they invested if they apply what they’re going to learn?
Please be honest, help me and all my friends help you better year after year and write your thoughts below. Thank you.
PS: If you haven’t watched the Summit last year and would like to take a peek at what’s in store for you this year, we plan to give you:
- 3 days of online education with 12 Industry experts, accomplished rentalpreneurs and trusted authorities in the industry that will share each, a 45 min to 1 hour enlightening brand new training session on how to get more bookings, streamline workflows, maximize rental income AND regain independence from big corporations.
- Direct access to each presenter, as you can ask them your #1 question and solve your most pressing need.
- Unlimited lifetime access to all recordings to watch at leisure, study every step and apply the teachings that suit your situation best.
- Interaction with a community of likeminded, progressive rentalpreneurs, to address ongoing questions because we believe that more peers helping each other are way better than going solo.
- Pdfs, blueprints, cheatsheets and actionable material to get you up and running in minutes.
- A series of truly awesome bonuses we’re secretly adding to the event that we’ll reveal in due time.
- An unrivalled and unparalleled value for money that’s so far unsurpassed in the industry for any educational event like this.
- An ironclad guarantee that reverses all the risk on us and keeps you safe of any suprise whatsoever.
I forget who said this, but we need to ‘be the client we want to attract’. If we hope to attract customers and clients who love and value what we offer and are willing to pay for value, then we must be that kind of customer ourselves.
Anyone who is trolling for free stuff and won’t invest, won’t attract clients who are willing to invest. He or she will constantly attract freeloaders and complainers who want something for nothing.
I practice being a good client and desiring financial success for those who help me become successful. I find that helps me attract clients who value what I offer and are happy to pay what I ask.
Your event has a proven track record of helping vacation rental owners improve their success. It’s a no-brainer to register for this event. I would say an early bird price of $197 is a fair value and win/win. It’s true that not everyone will buy a ticket, but any real entrepreneur can find that much money to invest in a known value like your event.
Great points, Maggie! Thank you so much for your insight. There is lots of wisdom and food for thought in what you say.
I think that you need to balance the price points that will bring in the most people, and target those will benefit the most. Those that have a booming and profitable business will be able to afford more – those just getting started will be hesitant to invest such a large amount. My gut would say if you keep it under $100 ($99 is a magic number) that you’ll get far more participants…especially since attendance is time framed.
Great points @disqus_erxJxfRxUK:disqus. You can’t imagine how enlightening you’ve been with your comment. Thank you so much!
Clearly you are putting a lot of effort and time into this event and although I didn’t see last year’s event I hear it was amazing and i really want to be part of what you are doing this year. How much? well only you know your costs and where your breakeven point sits. Of course you want to help people but you also need to make the event pay and keeping it too low might give the impression of a less than stella event. If I had to put a price on it I would say $150. Maybe a discount for early sign-ups. Good luck.
True, Bob. So hard to match price with value perception. So many factors (personal and external) involved.
I’ll do my best to come up with the best possible solution. Thanks @disqus_jns37pnCGH:disqus!
I would pay $100……..I agree with Jenny, that is the magic number. That could be your early bird registration and $150 – $197 for late registration.
Thank you Jan @JanStevensDesign:disqus. The feedback rolling in on this is simply beyond my most daring expectations.
To maximize subscriptions I agree with @Jan, @Bob, @Jenny $99 for early birds then $149 for late registration [say 1 week out]
Love the early bird and subsequent options @wwwparisnicevacationscom:disqus. Thank you for chiming in on this too 🙂
Pricing is always a challenge for entrepreneurs and most error on the low side. At the end of the day, price in and of itself is a poor way to judge a product. There are expensive products that are a great value and cheap products that aren’t worth their asking price.
The easiest way to set pricing is to ask what price will give you enough revenue to sustain your business and allow you to offer your services in the manner you envision, anything less than that means you are working at a loss.
Finally, money is relative. $197 is a small amount compared to the dollars owners and managers spend operating their business and will not deter them if they perceived value in your program.
That is how I would go forward. Set the price you need to run your business the way you want then continually
work on your increasing value.
Thank you for deciding to step in on this @rod_fitts:disqus ! I wouldn’t expect you to take the leap, given the fact that you will honor us with your presence at the Summit as a speaker this year 🙂
You surely know what you’re talking about, judging from your past occupation.
Well Antonio, if I had to give my point of view about what is really important when thinking about purchasing a course for getting better results for my VR business, or for on anything else in my personal life as well, I would consider a few things that definitely matter for me.
First and foremost, I would ask myself what is the real value of what I get ? I’d try to rate the value of the course for itself, and not for what people say (is it useful? practical? original…).
Then, I’d go forward asking for my favorites social network circles whether they have heard about that product or course, or if they know the teacher, of his method…
The third step is, and I agree Maggie Percy 100%, that ‘we need to be the client we want to attract’. True. I think a price of $197 would be fair and even not affordable for every single person in the world, easily affordable for VR owners who want to invest on themselves to learn the best practices. This is why I decided to join your VRWS for the first time this year.
Good points @bricombertyannolivier:disqus. Goes without saying that you cannot evaluate the course without having taken that first decision to commit, by mean of investing on it. Reason why the money back guarantee acts as a coplete risk reversal and ‘should’ make it easier for you to take the leap. My 2 cents.
Your thoughts led me to consider a pretty cool ‘bonus’ option for new (first time) attendees this year. Stay tuned…
I think it’s time to pay. I believe $199 is the perfect price.
Thank you @breagratia:disqus!
We received so much value from last year’s event and are happy to pay to participate in this year’s summit. Any cost up to say, $200, would be a no-brainer to register.
Thank you @paulavaughnn:disqus 🙂
I attended last year and appreciated all the time and effort that went into it. I’m sorry to disagree with the majority here, even though no doubt it may be worth the $197 mentioned it will have a negative impact on how many will attend. Can your costs be covered and a profit made if many more people attended for a price tag of $25-$50? This is not an indictment of the product, but would allow more people to attend and perhaps a larger profit even being made. I certainly don’t believe you should give away your time, effort, and money but think you may be able to accomplish your goals with an even more modest fee.
My 2 cents. Thank you Antonio for spearheading this! Hopefully I will be able to attend again this year.
Thank you for your sincere thoughts @disqus_hLKjBUf3q9:disqus. I appreciate. I had your same concerns about pricing to high, as I explained in detail on my reply to @jshattuck:disqus further up on this thread. It really is not an easy decision to be made…
Somehow I hope that the fact there is a 30 day money back guarantee will convince the undecided ones to give it at least a shot. And it should keep lookie-loos out of the door…
I think somewhere between $2-300 would be fair myself.
You have reason to say that @lisanha:disqus, and I know why! Thank you for being one of my best true examples of an attendee who’s taken his VR business to the next level as a result of implementing what was shared last year! Anyone not knowing about Lisa’s achievements can read her note on my ‘about’ page at http://vacationrentalsecrets.com/about-antonio/ (4th testimonial on the right)
Antonio,
There is no doubt VRWS is a valuable asset for professional VR owners/managers. There is a great shift occurring within the industry. The products, services and tools necessary for success are developing at a rapid pace. I’m under the opinion this shift is going to separate the VR Professionals from the hobbyist.
Creating an environment of authority and developing a network of trusted proven resources is more important than ever. Like many others have expressed success takes investment. Personally, I have no problem investing in knowledge with one caveat: presenters provide actionable, measurable and detailed materials as takeaways.
I agree with @rod_fitts:disqus money is relative. Set the price you need for the project and business to be successful and go from there.
Excited for more VRWS 2015 reveals.
Many thanks!
Julia
@disqus_XazbHyHJiY:disqus you are ahead of the curve with your view and I second what you say 100%. As a matter of fact we’ll have a presenter talk about industry innovations right because products, services and tools necessary for success are developing at a rapid pace and it’s hard for all of us to keep up with what’s going on. So much so, that we’ll be indeed shooting this presentation at the very last minute because since we’re talking about industry innovations we don’t want to be out of date!
Love your caveat. It’s my #1 priority and I’ll do my best to ensure the vast majority if not all presenters stick to it.
$250-$399 would be a reasonable price which I would be very happy to pay.
Education always costs something.
“Education always costs something”. Thank you for your support @karenharveygriggs:disqus. You are all helping me out so much with this…
$197 seems like a fair price. I would this the other comments: Make sure that you create a community out it. Suddenly, it is a great value because we are able to interact with like-minded people (= who are ready to invest in VR education) and it also becomes an investment, not a one-shot event.
Very true @thibaultmasson:disqus. On the technical side of it, I would keep the same ‘forum’ format I created last year, because other solutions may be harder to implement or present other disadvantages. How do you see the forum as the place to get the community involved?
Antonio, I am sure the consensus here will be, that you do charge a rate for the show. Ultimately it is up to you to decide where you will position it within the market. As a further incentive, the other presenters might offer a “one off” discount for attendees to join their own programs. For example Matt Landau’s Inner Circle program would surely get significant numbers of sign ups as a result of the added exposure of an event such as yours. The opportunity for a broader exposure of your presenters, does put them in a position where they can gain incremental sales for their own businesses. With that model, you would be aiming for a wider audience at say a $20 entry fee.
More importantly than “How Much” is positioning within the market….the “How Much” will become evident after you know the former.
Best wishes.
Great suggestion, that of the ‘one off’ discount from those presenters who have also something else to offer Peter. My thinking on VRWS is that this is a win-win-win project, one where everyone involved wins: attendees, presenters and in the end myself too.
Quote:”More importantly than “How Much” is positioning within the market….the “How Much” will become evident after you know the former.” Great tip @baguiotransientdotcom:disqus. Thank you!
PS: I guess you’re not coming to Sardinia in October, are you 😉
Antonio, unfortunately I just had a rather serious medical diagnosis and have been considering our options.
Our plan to go to Europe has very definitely been put on hold. Our son and daughter in law, likewise have deferred their Europe travel plans. We are hopeful that the treatment I am now receiving will allow us to travel, perhaps around March of next year. The coast of Sardinia is very much on our list of places, as is a couple of places in Spain and Ireland. I will definitely keep you advised, thanks for the reminder. Best wishes from the Philippines. Peter.
I’m really sorry to hear that Peter and my thoughts are with you, though we don’t personally know each other. Sometimes is funny how all of a sudden we’re forced to re-prioritize what really matters in life, following unexpected situations.
May everything take the path it’s supposed to take. And may it be the best possible path of all.
Rest assured that when the day comes that you make it to Sardinia with your family, there will be a nice celebration awaiting you. And I’ll be happy to jump on a plane from northern Italy to celebrate together.
Thanks for your generosity, I hope to take you up on the offer Antonio, best wishes!
I would say $197 for the event is a fair price.
Thank you for sharing this @sandrahampton:disqus! Much appreciated.
The question I ask myself when I consider what I would pay for a course, an event, or business support is always the same. How much faster with this make my business grow? From the quality and usability of last years content, a lot faster is the answer. If I got one more booking in the year then that would easily cover the cost of the event, and I have no doubt I will get more bookings. So how much? $297 would be a fair price for the valuable content offered and as an early bird incentive maybe $157 (not a typo I meant $157) or if possible if I bring a friend $300 for two tickets bought at the same time, not sure if that is dooable though.
I think one of the benefits of the Summit is the amount of time saved on trial and error, which reflects your ‘how fast will this make my business grow’ consideration @disqus_qcYXUXUiX0:disqus. You’re absolutely right in saying that if you got one extra booking as a result of even a small percentage of what you learned and applied at VRWS, that would easily cover the cost of the event and will bring in more and more bookings for the future too. One of my parameters with pricing is setting a price that reflects an average amount owners charge for a stay of 1-2 nights at their property. Or put it this way: “would you be willing to invest the cost of 1-2 nights at your property in education that will bring you back ‘x’ times the amount you invested”? An interesting exercise, Adrian, don’t you think?
Charging anything at all will weed out the lookie-loos and that’s a good thing if you would like to build a community of like-minded souls. I like the suggested price point of $197 for early-bird sign-ups. This price offers a balance between offering attendees good value as well as a reasonable return for your much-valued time and great effort.
Going too low in price is not good, imo, bec consumers tend to equate quality with price; at a very low price potential attendees may think, “I’m not going to invest my time for what is probably low-quality info.” At too high a price (which for me would be, say, $500US and up), you’ll possibly be screening out new VR owners or those with very small businesses. I believe that, like Goldilocks, you’ll find a price point that is Just Right for both you and us.
Good luck and I really look forward to VR World Summit 2015!
Jane
You are so right, Jane @jshattuck:disqus about the lookie-loos, and thank you for your invaluable considerations! I’ve been thinking about how to price this year’s edition without compromising numbers too much (in terms of attendees) and doing my best to make it as far and wide approachable as possible. I came up with an option that considered a sort of ‘two installments plan’, with a very low entry price followed by the automatic balance payment charged two weeks after the event and still within the 30 day money back guarantee we’re going to grant everyone. That would have given LOTS of people the chance to sample content, get all the takeaways and then pay the reminder later on, while still being within the timeframe to ask for a refund if they were not happy with what they saw. So definitely put a lot of risk on us and relied on the ‘bona-fide’ of each attendee (something I have no issues with at all, as I believe that in life you should do your best to attract and want to deal with just the people who are in your same wavelength – I’ve been practicing this ‘mantra’ for a long time and I can tell I am a really happy and accomplished human being, especially from a personal, not financial point of view).
I shared this idea with a few people in my team, with my mentors and advisors and I got a strong negative feedback though for the same exact reasons you mention. While my reasoning behind was based on my heart (while keeping the rational aspect of project sustainability still feasible, as I explained in the video above), I was warned on how I would get lots of lookie-loos who may not be the best people you want to work with, because of the kind of commitment they have and the paradoxical potential for issues arising afterwards, as a result of setting the entry fee too low and structuring a subsequent plan like the one I mentioned. Like @amyblomquist:disqus wrote below, you’ve got to have a commitment to learn and be ready to invest something in order to get a return on your investment. If you think about it, we’re all putting an incredible amount of time, effort and energy in giving/sharing our hard earned tips, tricks, strategies that allow attendees to take a shortcut, avoid the trial and error, save lots of time and headaches and can help them solve issues. So I believe it’s fair that our peers are willing to put at least an amount of their time, and what can be a fair price to commit to an educational experience that can truly give them ‘x’ times what they invested, if only they apply even just say 20% of what they learned. What do you think?
From what I have seen so far, the majority of free events that are packaged as opportunities or generous gifts from the consultants, do not add much value other than bringing publicity to the consultant herself.
The VR World Summit 2014 was very rich and did add a lot of value. I put into practice several modules of the VR World Summit that translated into business outcomes. I am prepared to pay and invest this year as I know I will get an outcome. How much? For the size of my business and my learning curve, anything that does not pass 200€ would be what I am prepared to pay. Will you get enough subscribers with 197USD or would you be better off charging a lower rate? Sounds like a fun calculation to be made and an important entrepreneurial decision. Best of luck with your decision Antonio. I can’t wait to attend the VR World Summit 2015!
I find self promotional events like those you mentioned quite frustrating, because more often than not they don’t deliver on their promise, they set incorrect expectations or they false the info they provide to get more people to look into them and funnel them later into something else. While it’s quite challenging to pack an event with LOTS of truly actionable tips, for several reasons, including your target audience (you won’t and hardly can please everyone), the quality of presenters, their preparation and their ability to pass their expertise in a compelling, digestible way, I strongly believe (and my belief is backed up by the strong evidence I received from hundreds of you) that we managed to deliver on our promise last year. And this is exactly what I aim to repeat this year too. Hard question, Paola: could you give a number (or a %) to the ROI on the investment that you got as a result of watching the summit and applying what you learned? You don’t have to answer this, of course. Would be just interesting to know some stats or numbers on this. Thanks for your comment.
Hi Antonio, I envy those who can rigorously translate a training investment into a precise figure. Unless there is a precise business issue that one is targeting with a specific training, I find it hard to give a solid number. That said, I can assess correlations to my training investments and business outcomes. A few examples from the VR World summits are: Training from 1) Steve Sasman: a lot easier to find me in google, I appear on google map and he taught the procedure on how to do it. Not long after his training I ranked on page 1 of google if you search my property by name. Might sound easy to the senior people in VR but not so when you are a start up. 2) Tyann Marcink helped me to take better pictures so that few of my own got chosen (among many others taken by a professional photographer) by the editor when Casita Sitges was published to the Vacation Rental Travels magazine this month. 3) Wendy Shand taught me how to host families with children which I did not host before. I had no idea on all the things you have to consider to make a stay pleasant and safe for a family. I implemented several of the things she explained and families are giving me 5 star reviews consistently. 4) Alan Egan and his teaching with Social Media marketing integration helped me strengthen my marketing abilities with Social Media and make me independent whenever I want to run a marketing campaign..The list is long … 🙂
I would aim higher. At least $297. The more you invest, the more you pay attention! It’s human nature. And, I want to pay attention!
Love your support @amyblomquist:disqus! I wish everyone thought like you do 😉 We’ll see if I get this right.
I have to agree with Wendy and disagree with most here. I think the suggested price points are too high. I notice that most of the people making comments are those who have attended last year (free) and would be interesting to see if they would be returning as a paying guests this year at the price points most are suggesting. If you were a newcomer to VR perhaps the seminar would have more value but at the moment having not seen one of these, I would have no idea what value it will bring to me. And I notice that of the 15472 people who have signed up only 45 have made any comment. I think you should be recompensed for your work, but along the lines of an exhibition show – which is akin to what you are doing, but without the overheads of renting a large facility like Earls Court Olympia in London. It is a long time since I have been to one of these but think it was in the region of GBP15-GBP30. By targeting your pricing too high you will lose many VR owners as it will be out of their reach financially and one would have to question the value it would bring depending on the individuals experience.
Thank you so much for sharing your views, @Sue Hansen Anderson. Very interesting points and a further great chance for me to think this through in the best possible way. I surely don’t want to risk losing attendance, especially after all the efforts and the months of constant work to bring up what believe it or not is a massive undertaking.
Let me just add a few clarifications to some of your concerns (that are most likely the concerns of others), so I can give a more complete information to allow for a sound decision on whether attending VRWS is worth the ‘risk’ or not:
1. True, most of commenters here attended free last year, but not all. Among them, some paid for the recordings (I won’t disclose their names publicly here for obvious privacy reasons, but if they read this comment, they’re more than welcome to confirm), others watched and took away what was valuable and applied it to their VRs, sending me feedback on how what they learned made a pretty consistent difference in terms of the profits they made. @Lisa Ha – who is among the commenters here and one of those who watched for free, if I recall correctly – shared her results and allowed me to publish them on the following page: http://vacationrentalsecrets.com/about-antonio/ (Lisa’s comment is the 4th on the right, at the bottom of my bio).
2:”If you were a newcomer to VR perhaps the seminar would have more value but at the moment having not seen one of these, I would have no idea what value it will bring to me.” Very true too, which is why we reverse the entire risk on us by offering a money back guarantee, something no other conference would ever do – think about this: when you pay for the ticket and go to the Earls Court Olympia in London, the organizers won’t give you your money back if you didn’t find any value on what you’ve seen, will they?
We do instead, and we did it last year too.
Sam Cash, owner of a VR called ‘La Bomba France” (http://labombafrance.com/) probably commented the concerns you raised better than anybody else (his comment appeared inside the LayMyHat forum shortly after the Summit and he gladly allowed me to display it on http://vacationrentalworldsummit.com/).
Sam said: “‘Is it worth the price?’
Before the event I would have said no, it can’t possibly be worth it. That does sound like a lot, etc. etc.
However, having watched the majority of it live I would say “yes!” it is worth the price of admission. Antonio did a pretty amazing job gathering together some of the industry’s top experts.
You’ll find a lot to learn, a lot to agree with and just a little to disagree with.
Your problem will be finding the time to implement all the suggestions.”
3.”I notice that of the 15472 people who have signed up only 45 have made any comment.” I wish I had a list of 15,472 people I reach ever week, but this is not the case unfortunately. While I reach a considerable number of fellow owners and managers wordlwide with my weekly udpates, having 15,472 attendees showing up – and those are the numbers I got from the stats after the event – and having a list of 15,000 peers is not exactly the same thing.
Percentages play a big part here too. So it’s always good to bear in mind that the numbers of comments usually reflect a pretty small percentage of those who actually read, i.e. the most committed ones.
The majorty tends to skim through, read, agree, disagree and go. The most committed ones, like you in this case, take some time to sit down and write their thoughts.
For this reason I’m very grateful for your comment and I personally think it is my obligation to respond to your feedback, like I do with everybody else, because I value your time – like that of the top 1% who took the time to leave me a comment.
I hope these clarifications help you all – and myself too – make the best possible decision with regards to the format of this year.
On a quick further note, the HomeAway Owner Summits in the UK used to be in the range of GBP69-GBP99 for a single day (https://www.homeaway.co.uk/info/owner-summit); The 3-day HA Summit held in the USA a couple of years ago was around $300-$400, then they split the events into 1 day, 5 times a year in different locations across the US, at a price of $69 to $99 per day (http://www.homeawaysummit.com/events/homeaway-summit-2015/custom-18-a18c392576a948d996fcd3e2f987278f.aspx)
And all these events do not take into account your costs of flights, transport, lodging, food, etc. as well as not offering any money back guarantee. I guess even the newest VR owner in the field will consider those added costs too when deciding if they want to attend (or they can budget for it).
Hi Antonio, thanks for your detailed response. It certainly gives some security offering the money back guarantee. And you obviously have put a lot of effort and thought into organising the VRWS. I certainly wouldn’t want to be the one setting the correct pricing point. It does show how long ago I went to Olympia. Must smile tho- I think someone would have to pay me GBP69-GBP99 plus costs to get to the HA Owners Summit! But I think these sort of summits (whether I would want to go to them or not) do give some guidance on where to start. Good luck!
Quote: “I think someone would have to pay me GBP69-GBP99 plus costs to get to the HA Owners Summit!”
Love That, @S@suehansenanderson:disqus! It was actually my first thought, after I attended my first industry conference years ago, and the reason why I believed I could do way better, together with fellow peers and on top of that, offer a guarantee that we were not kidding and were truly committed at givign real value to our fellow owners.
Sue, I agree with your pricing if you compare the Summit with an exhibition show, where sellers have booths and try to hawk their wares.
However, here, this is an online course, where people deliver value and knowledge, not just leaflets! If you go to online learning sites like Udemy, you will that courses taught by 1 teacher can be quite expensive. Here, you get several teachers, some of the best in the industry.
Antonio, how about giving away 1 or 2 of the best videos from last year? I agree with Sue that is experiential and that if you did not attend last year, it’s hard to be as excited as I am.
Sue, I BOUGHT the video replays after the free show, as I see this is a great investment 😉
I’m considering your suggestion as well, Thibault. And I will surely fit them in somewhere down the line. Thanks for popping up!
Glad to confirm nearly ALL owners and managers who attendeed free last year have paid the ticket to attend again this year @suehansenanderson:disqus and the feedback they’re giving on this year’s edition is really rewarding so far 🙂
We finally found a formula that we think will fit all! We opened up registration and are giving 50%off for 7 days, so those of you who really want to take advantage of the best deal we can offer should take it while it’s still there. Check this out: http://vacationrentalworldsummit.com