A few weeks ago I met up with my friend Olivier Carneiro in Lisbon, Portugal.

We talked about an idea he had after watching the Vacation Rental World Summit last year.

During our talks he suddenly mentioned a tool he just came across and my head started spinning…

I pictured how that tool could be used to add amazing value to his business. Needless to say, I shared my ‘epiphany’ with him and his head started spinning too…

Olivier owns 8 apartments in Lisbon, finished furnishing the ninth recently and he’s making a killing with Vacation Rentals.

He started out with just 1 unit a few years ago and like most of us, he’s smartly paved his way to success, expanding his rental business at a near to full occupancy rate all year round. Pretty amazing.

In preparation for this year’s edition of the Vacation Rental World Summit, I want to share this awesome tip with you.

The tool I’m going to talk about now can be used to build your reputation as valued and trusted business to all future travelers surfing your site, increasing the amount of bookings you receive as a result of using it right!

And it’s completely free!

It’s called Vidrack and is basically a button you put anywhere you want to collect instant feedback from your guests, and not just ordinary feedback: Video feedback that gets instantly, securely and privately delivered to you and allows you to improve your rental business in many ways. Is your head spinning like mine did?

If not, let me give you one more hint:

Do you know what 70% of consumers worldwide trust as the second most important influencer in their decision making process after recommendations from people they know?

Consumer opinions posted online…that is, Reviews!

Why? Because they build trust, come from similar others we can easily relate to (like past guests), and are perceived as a reliable way to gain a fair amount of information and make the most objective, safest and best possible decision we can about our next buy, in this case about renting your property over many others.

Vidrack can become your instant Video Testimonial generator. You can view them privately and gain tremendous feedback in showing you were to improve, before they tell the world about it, maybe in a negative review.

You can take the ones raving about your property, get written permission to use them online and put them on your site and wherever you want to market your property (on Google+, on Facebook, and so on), to instantly boost your credibility, increase trust and drive more bookings.

It’s that simple yet incredibly powerful when it comes to building your ironclad reputation and your independence from listing sites.

I’ve been using Video Feedback from my guests for years now and I can tell you that it works like magic. The only problem was finding an easy way to collect them on the fly. Until today.

Give Vidrack a try and do me a favor now, test it yourself and see the potential: click on the ‘Record Video’ button below and start recording your own video testimonial! Tell me how you feel about this idea!

If you watched the Vacation Rental World Summit last year tell me what your “a-ha” moment was, what your #1 takeaway was.

Tell me if and how it impacted your overall business performance so far.

If this is the first time you hear about the Vacation Rental World Summit instead and you haven’t watched it yet, tell me what is the biggest struggle you are facing with your property and what would you like to learn and we’ll do our best to get your struggle cleared at the Summit this year.

Now click on the Red ‘Record Video’ Button below and have some fun giving your first video feedback…it’s going to be a great exercise to put yourself in your guest’ shoes and experience what they feel like when you ask them to give you their feedback!

And by the way, you can use your mobile too and see how easy and cool Vidrack is.

1. VRWS 2015 – Weekly Updates