Are you using Tripadvisor to promote your property? If not, then you should! Early in May, Tripadvisor rolled out a free marketing tool called 'Review Express': you can now send bulk emails to all of your past guests to ask for a review and therefore leverage the power of one of the most important factors influencing decisions for over 90% percent of holiday makers.

The idea seems pretty interesting and luring, given the fact that we can personally confirm how lots of (positive), genuine and recent reviews get you more enquiries and help you out converting them into actual bookings, once you follow the exact steps we perform (and we teach online) to "wow" our prospective guests and clear any doubt!