SEO Basics for Home Owners

SEO is a virtually unknown world for non techy people like most of us and even if we constantly hear how important SEO is in determining the success or the failure of your website we either get disheartened by the simple awareness that we don't know how to master the art of SEO for we don't understand a single thing about SEO or we start thinking that it's going to be an everlasting, costly battle for survival for which we may need to hire an expert we can comfortably rely on.