Copy Matters

though you may not think so!

andrewmcnulty We’re just a few weeks from the first ever (and sold out) ‘in person’ edition of the Vacation Rental World Summit and we’d like to extend this post to our entire community.

Andy McNulty and Jessica Vozel from Guesthook will be among the great speakers we have the honor to have on board this year in Barcelona.

Andy and Jessica want to really give their best in this session on copywriting, so they asked if we could share their thoughts among attendees and the outer community of fellow peers prior to the event.

Would you give us your feedback?

NOTE: We’ll gladly share the recordings of their session after the event with those of you who will help us out, on a special “friends only” broadcast we’ll give you access to, so it’s a win-win.

Andy & Jessica’s Open Letter To You

As the glorious summer fades and guests depart, many vacation rental professionals will start to look inwards (after some down time to recharge of course!)

How can I improve on last year?
What do I need to action in the off season?
What tasks should I prioritise?

What better place to find those answers than during the upcoming conference season?

Whether it’s VRMA, LiveRez, the Airbnb Open, HomeAway’s Summit, or the Vacation Rental World Summit, the purpose is the same: Learn, improve, network and have some fun!

Whilst these events are great places to learn new tricks, you do run the risk of exiting a session having learnt, well, nothing. Either the session title was misleading, or the content wasn’t relevant to your specific setup, or the speakers weren’t engaging.

As speakers at the upcoming VRWS we’re acutely aware that attendees have invested time and money to be present. For that reason we want our session to be as useful and engaging as possible. It’s our goal to ensure that everyone leaves our session with the opinion that it added value to their business.

With this in mind we’re asking all attendees of the VRWS to let us know what they’d like from our session.

We’ll be talking about how to use written content to engage your guests. Here’s the full overview of our session:

How Great Written Content Can Engage Your Guests and Shape Your Brand

What makes a vacation rental “brand”? Sharp logos; great photos; intuitive web design; a sense of purpose? You bet. But words are among the most important—and most overlooked—ways to communicate your vacation rental brand to your guests.

Engaging property descriptions and website copy. Destination content that prove your expertise. Easily digestible guest and owner communications. All of these require the right words, carefully chosen with your target guest and brand in mind.

Think you’re too small for a “brand”? Not true! Even if you have just one property, you can (and should) develop a brand, through which all of your vacation rental marketing flows.

Key Points:

• How to land on a brand voice that will resonate with your target guest

• How to craft that brand voice using tone & style across all copy & content

• The importance of infusing personality into your content

• Tips for engaging content that gets read, not skimmed

Do you understand what we’ll be talking about?
Is it a subject that interests you and, if not, why?
Are there specific areas of writing that you struggle with?
Maybe you want to know if people actually read your words?

In short, tell us what you’d like to take away from our session and we’ll deliver just that. We’re passionate about words and their power to engage an increasingly distracted guest. We’re asking you to channel our passion in a way which will help your specific business!

Copy Matters

Andy & Jessica’s Open Letter To You

How Great Written Content Can Engage Your Guests and Shape Your Brand

Happy Vacation Rental Owners & Managers Say:

Vacation Rental World Summit – Learn More NOW!